Six audiences, each a real segment
Went quiet, one stamp away, still coming in, just joined, lost, and everyone. Each one reads current card activity rather than a list you maintain by hand.
Reach the customers who stopped coming, not everyone at once.
Pick one of six audiences drawn from real card activity, attach an incentive or an announcement, see exactly who will receive it, and send.
What it is
What is campaigns in NeoLoyal?
A NeoLoyal campaign is one merchant-authored message sent to a selected group of cardholders. It targets an audience defined by card activity, can carry an offer the customer claims to their card, and is delivered to the in-app message inbox and, on plans that include them, by email.
The useful details, kept close to the real visit.
Each capability has a clear place in the customer, staff, or owner journey.
The preview is the send
The recipient count you approve is produced by the same check that runs during delivery, so the number on screen is the number that receives it.
An incentive that outlives the message
Attach a percentage off, an amount off, a free item, bonus stamps, or send an announcement with nothing to claim. A claimed offer becomes an ordinary voucher on the card.
Redeemed in the queue staff already watch
A claimed offer arrives as a voucher, so your team confirms it exactly like an earned reward. Nobody has to learn a second process.
The journey
Four steps, with responsibility visible at each one.
Choose who it reaches
Pick an audience and see how many cardholders are currently in it before writing anything.
Decide what they get
Attach an offer they can claim to their card, or send an announcement with no incentive attached.
Check the exact recipients
Review the count after consent and contact rules have been applied, not before.
Send, and stop it if you need to
Delivery runs in batches, so a campaign cancelled part-way through stops where it is.
The boundary
Campaign limits are about your customers' patience, not about upselling.
Every plan bounds how many campaigns run per month, and each customer has a contact budget that manual campaigns and Autopilot share. A shop that sent a newsletter yesterday will find Autopilot quiet today, which is the intended behavior rather than a conflict.
See how the whole NeoLoyal journey connects.
Follow the customer card, staff validation, and owner controls from the first scan to a confirmed reward.